Hi,

I’m  Erica

I help DTC brands scale their marketing efforts to unlock next-level growth.

Erica Bunker Marketing

With over 13 years experience focused on D2C tech marketing, I’ve helped high-growth organizations achieve milestones through foundational marketing work and strategic go-to-market campaigns.

Marketing spans many functions, and it can be hard to understand where to invest limited resources. I can help:

1) Identify and refine your marketing goals,

2) Craft a data-driven plan to reach those goals,

3) Execute on the plan at scale, including team-building, and

4) Evaluate performance and iterate to drive further growth

FOCUS AREAS

  • BRAND

    Who are you? Who do your customers think you are? Do they trust you? Do they feel connected to you?

  • PRODUCT

    What are your customers’ pain points and how are you uniquely solving them? How are you delivering solutions?

  • GROWTH

    What are your revenue goals? How can you build and engage your customer base? How can you drive loyalty?

about me

✍️ 13 years of marketing experience at companies like:

Kin Insurance: I led a team of 7 reports to achieve results like:

Grew organic search channel 42% YoY, generating $17M in premium
Grew website visits from organic social media by 67% YoY
Partnered with design to refresh our brand visually and verbally, contributing to results like +30% homepage conversion
Surpassed 10k 5-star online reviews
Generated $25M in savings through implementing operational communication workflow

Pie Insurance: I was promoted multiple times, eventually into an interim lead role for team of 11:

Helped scale annual revenue rate from $35M to $300M over 3 years
Stewarded $10M paid media budget, defining strategy and leading execution
Built the product marketing function
Launched GTM campaigns for first expansion insurance line, commercial auto

JUMP: I was a first hire for the regional marketing team to scale e-bikes and e-scooters after Uber’s acquisition

Hired and managed team of 3 to launch 9 markets across the US and Canada
Optimized $1M budget to grow awareness and adoption
Partnered with local governments to position JUMP as the e-mobility solution of choice

Uber: I joined when the company was still founder-led and helped aggressively scale marketing through IPO

Ideated and executed GTM campaigns to drive acquisition goals, including annual back to school campaigns and student loyalty programs
Drove campaigns to repair brand trust, including a large experiential campaign with CMA Fest
Owned local marketing partnerships, including pro sports, universities, and festivals

🎓 Studied marketing and Spanish at Wake Forest University.

📍 Based in Washington, DC, but originally from small town Indiana.

🌱 Avid community gardener and sustainability advocate.

🦮 Dog mom to an adorable golden retriever.

🫐 Current status: dreaming of running a blueberry farm in Maine.

How we might work together:

  • You know you need to invest in marketing, but aren’t sure where to start.

  • You’re investing in marketing but not seeing results.

  • You have a junior marketing team and want to level up your strategy

  • You want to get to the next level of scale.

  • You’re not sure how to build a brand.

  • You want to figure out who your audience is and how to reach them.

  • You're ready to bring your product to market and want to make an impact.

  • You’re looking for guidance on building a small marketing team or working with an agency.

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